Friday, January 22, 2010
VLOG: MJM Order Prize Giveaway - New Feature!
NOTE: This is not a form of gambling or raffle. We are not taking money for a prize, or asking you to give us money which is pooled together and given to a winner. You are purchasing items in our store as you normally would, and we are sending you those items. We are not collecting money on top of that in any way, shape, or form in order to give away to a random winner. We use the word "lottery" because we are randomly selecting orders to give away a prize that we are spending as a business expense (out of our own pocket). This prize isn't purchased by our customers and money isn't received for the prize itself. This is not unlike a sporting event, where you pay for a ticket to see a game, and at half time, they run randomly select people sitting in certain areas get a free pizza, or t-shirt.
What makes a lottery or raffle illegal is if we were to ask you to spend $1.00 to enter, all money goes towards the prize pool, and then winners are selected from that pool to be rewarded. This is nothing like what we are doing. We have store gift certificates, DVD's, etc. that we (MJM Magic) have purchased with our own money and want to give away, but we are only giving them to active shoppers in our store. In order to define an active shopper, they are the ones that place orders with us......so when they place an order, it allows us to say, "OK, this is a person who we would want to give a gift certificate too.....let's randomly see if they are selected to get one." We then expense that amount from our budget and send it to them (so the money or prize we send them is something MJM Magic buys, not the customers whose money goes directly to purchasing the items they bought, just as it always has).
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